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“I Know a Good Etsy Witch”: Why Gen Z’s Turning to Witchcraft

“I Know a Good Etsy Witch”: Why Gen Z’s Turning to Witchcraft

With WitchTok exploding, psychic services booming and luxury houses…
Why Millennials Love Prenups

Why Millennials Love Prenups

Long the province of the ultra-wealthy, prenuptial agreements are…
Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

New BCG and Women’s Wear Daily (WWD) Report Reveals How Younger…
Why are MP3 players making a comeback?

Why are MP3 players making a comeback?

For a generation questioning subscription models and rejecting online…
Gen Z broke the marketing funnel. What now? (Part II)

Gen Z broke the marketing funnel. What now? (Part II)

Shopping via social media has made the purchasing journey seamless,…
Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Gen Z is cutting back on doomscrolling—how it’s connecting with brands and creators IRL

Several speakers at ZCON, the Gen Z conference hosted by UTA's Next…
Why are young people getting married again?

Why are young people getting married again?

From pop stars to close friends, Gen Z is embracing an institution…
Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is spending on small luxuries, similar to the lipstick index.…
The Top 100 Coolest Brands UK As Voted by Kids and Teens

The Top 100 Coolest Brands UK As Voted by Kids and Teens

Discover the Coolest Brands of 2025, shaped by over 30,000 kids and…

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What gives young people hope in times of crisis?

What gives young people hope in times of crisis?

From Zohran Mamdani, working with children to ‘pure delusion’ – we…

What unrestricted internet access did to Gen Z’s love life
AI Is Eliminating Jobs for Younger Workers

AI Is Eliminating Jobs for Younger Workers

New research from Stanford provides the clearest available evidence…
Who’s Ready to Find Love on Roblox?

Who’s Ready to Find Love on Roblox?

The gaming platform's cooking up a dating feature.
Teenage media

Teenage media

Young readers are proactively creating and embellishing their own…
Teens say they are turning to AI for friendship

Teens say they are turning to AI for friendship

Teenagers are increasingly turning to AI for advice, emotional…
Third Sector Podcast: How to engage Gen Z in your charitable mission

Third Sector Podcast: How to engage Gen Z in your charitable mission

Lucinda and Emily find out what it means to meet young people where…
Younger adults feel increasingly likely to give to charities, survey finds

Younger adults feel increasingly likely to give to charities, survey finds
The New Nostalgia

The New Nostalgia

Longing for authenticity, Gen Z is romanticizing a pre-Internet era…
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