Good Futures
Explore our 2025 Gen Z report for insights into key audiences to…
Get smart fast with global actionable insights, case studies and…
Exclusive: Voters overall are downbeat about politics and almost six…
Youthful excess continues to decline
Mini version of the loyalty report. The headlines and trends, with a…
Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…
Case studies, examples and inspiration from inside and outside the…
Gaming has come a long way from being a niche hobby to an inescapable…
James Scroggs, Chair of the Campaign Against Living Miserably, shares…
Dive into trends and inspiration for mass participation events…
Hear the headlines from the Gen Z report and catch up on the webinar…
Introducing our new audience segment tool: Character Cards.
To help you go from inspiration to action, we’ve created a handy…
8 trends for understanding Gen Z behaviours, needs and wants.
Trends and inspiration for charity retail innovation in 2023, and…
Goblin mode is the anti-trend to the highly curated aesthetic that’s…
If you’ve watched Euphoria then you may have an image of US high…