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Hundreds of UK teenagers to pilot social media bans and restrictions

Trials to form part of three-month consultation on Keir Starmer’s…
Teens Are Over Superheroes, Want To See More “Connected Masculinity” Onscreen, Says Survey

Teens Are Over Superheroes, Want To See More “Connected Masculinity” Onscreen, Says Survey

An annual survey found kids and young adults prefer to see onscreen…

Gen Z males twice as likely as baby boomers to believe wives should obey husbands

Global survey shows young men and boys hold more traditional views…
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Gen Z Identity Fragments

Dive into our 'Identity Fragment' cards, designed to bring Gen Z to…
Good futures gen z revisited report web thumbnail

Gen Z: Revisited Horizon Scan Report (Accessible Version)

Dive into trends and inspiration for engaging Generation Z
Good futures gen z revisited report web thumbnail

Gen Z: Revisited Horizon Scan Report

Dive into trends and inspiration for engaging Generation Z
Good futures gen z revisited report web thumbnail

Gen Z Revisited Horizon Scan Webinar

Hear the headlines from the Gen Z Revisited Horizon Scan report

Gen Z protests show level of youth frustration
The one goal that unites most Gen Z men

The one goal that unites most Gen Z men

Gen Z men are surprisingly excited about parenthood.

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Reddit overtakes TikTok in UK thanks to search algorithms and gen Z

Platform is now Britain’s fourth most visited social media site as…
An aversion to alcohol is moving the global party scene in an unexpected direction

An aversion to alcohol is moving the global party scene in an unexpected direction

Sober raves are gaining momentum in cities around the world with…
Tired of AI, people are committing to the analog lifestyle in 2026

Tired of AI, people are committing to the analog lifestyle in 2026

With our homes and lives swarming with AI-powered devices, assistants…
Young people are leading a snail mail revival

Young people are leading a snail mail revival

As many of us yearn for more ‘analogue’ ways of living, slower, more…
Younger Men in the U.S. Among the Loneliest in West

Younger Men in the U.S. Among the Loneliest in West

Younger men in the U.S. feel lonelier than the rest of the country,…
Are You Dead?: The viral Chinese app for young people living alone

Are You Dead?: The viral Chinese app for young people living alone

A new bleak-sounding app has been downloaded in droves by many youth…
“I Know a Good Etsy Witch”: Why Gen Z’s Turning to Witchcraft

“I Know a Good Etsy Witch”: Why Gen Z’s Turning to Witchcraft

With WitchTok exploding, psychic services booming and luxury houses…
Why Millennials Love Prenups

Why Millennials Love Prenups

Long the province of the ultra-wealthy, prenuptial agreements are…
Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

Gen Z and Gen Alpha Set to Drive 40% of Fashion Spending by 2035

New BCG and Women’s Wear Daily (WWD) Report Reveals How Younger…
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