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Inside the creator economy: How gamers Are building their own brands

Inside the creator economy: How gamers Are building their own brands

In recent years, the gaming industry has changed significantly.…
Social Media Replaced Zines. Now Zines Are Taking the Power Back

Social Media Replaced Zines. Now Zines Are Taking the Power Back

At a time of fleeting memes and cultural platforms operated by…

‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones

Online bullying, violence and paedophilia have made young people…

More than half of top 100 mental health TikToks contain misinformation, study finds

Guardian investigation reveals promotion of dubious advice,…
Prosocial media

Prosocial media

Companies are putting the "social" back into social media.
The rise of the infinite fringe

The rise of the infinite fringe

How the internet immortalized the conspiracy theory
Gen Alpha's Tastes Are Already Being Informed By Online Content

Gen Alpha's Tastes Are Already Being Informed By Online Content

Roughly half (48%) of Gen Alphas spend up to four hours on social…
Now comes the ‘womanosphere’: the anti-feminist media telling women to be thin, fertile and Republican

Now comes the ‘womanosphere’: the anti-feminist media telling women to be thin, fertile and Republican

A crop of conservative personalities such as Brett Cooper and Candace…

The business of influence

Hey, what are you looking for?

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OpenAI is building a social network

OpenAI is building a social network

ChatGPT versus X?
Brands Briefing: What brands should know before jumping into Substack

Brands Briefing: What brands should know before jumping into Substack

Rare Beauty is the latest to launch a Substack as more brands look…
Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers

When it comes to social marketing, the focus is often on younger…
Complete Guide to Employee-Generated Content

Complete Guide to Employee-Generated Content

Discover the power of employee-generated content (EGC) and how it…
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

A new Deloitte study shows that Gen Zers are choosing social and…
My “Facial Dysmorphia” Destroyed My Ability to Be Free

My “Facial Dysmorphia” Destroyed My Ability to Be Free

For some young women, staring at their own faces online — in selfies,…
The Battle for the Bros

The Battle for the Bros

Young men have gone MAGA. Can the left win them back?
The future of the internet is likely smaller communities, with a focus on curated experiences

The future of the internet is likely smaller communities, with a focus on curated experiences

As brands look to hold onto the internet of the past, the term…
In-depth: How are charities navigating social media in a post-truth world?

In-depth: How are charities navigating social media in a post-truth world?

Emily Moss speaks to charities navigating the evolving social media…
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