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The Top 100 Coolest Brands UK As Voted by Kids and Teens

The Top 100 Coolest Brands UK As Voted by Kids and Teens

Discover the Coolest Brands of 2025, shaped by over 30,000 kids and…
What gives young people hope in times of crisis?

What gives young people hope in times of crisis?

From Zohran Mamdani, working with children to ‘pure delusion’ – we…
What Do Kids Actually Think About AI?

What Do Kids Actually Think About AI?

Parents, teachers, and experts have big opinions about the impacts of…
Skibidi! Trad-wife! Delulu! What can we learn from the words of 2025?

Skibidi! Trad-wife! Delulu! What can we learn from the words of 2025?

The Cambridge Dictionary has added thousands of new words in 2025,…
Who’s Ready to Find Love on Roblox?

Who’s Ready to Find Love on Roblox?

The gaming platform's cooking up a dating feature.
Teens say they are turning to AI for friendship

Teens say they are turning to AI for friendship

Teenagers are increasingly turning to AI for advice, emotional…
Teenage media

Teenage media

Young readers are proactively creating and embellishing their own…
Gen Alpha unfiltered

Gen Alpha unfiltered

Explore Gen Alpha’s values, behaviors, and mindset in GWI’s latest…
What Today’s Kids Are Up To, According to Their Parents

What Today’s Kids Are Up To, According to Their Parents

Survey data on modern parenting styles.

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New study: Young people rank as the loneliest age group

Young people rank as the loneliest age group
Kids are Protesting ICE in Roblox

Kids are Protesting ICE in Roblox

"Despite being primarily a children’s game, Roblox has evolved into a…
AI Models And Parents Don’t Understand ‘Let Him Cook’

AI Models And Parents Don’t Understand ‘Let Him Cook’

LLMs are not familiar with “ate that up,” “secure the bag,” and…
Teachers Are Not OK

Teachers Are Not OK

AI, ChatGPT, and LLMs "have absolutely blown up what I try to…

‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones

Online bullying, violence and paedophilia have made young people…
You can now buy ‘real’ products in Roblox

You can now buy ‘real’ products in Roblox

Roblox built its fashion audience by selling digital Gucci and…
Gaming Holds the Key to Brands Trying to Reach Gen Alpha 

Gaming Holds the Key to Brands Trying to Reach Gen Alpha 

Companies crave loyalty from the savviest of digital natives, but…
Gen Alpha's Tastes Are Already Being Informed By Online Content

Gen Alpha's Tastes Are Already Being Informed By Online Content

Roughly half (48%) of Gen Alphas spend up to four hours on social…
What makes middle school even worse? Climate anxiety.

What makes middle school even worse? Climate anxiety.

Students have big feelings about climate change and its accompanying…
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