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Gen X sees luxury as more aligned with freedom than status

Gen X sees luxury as more aligned with freedom than status

Get smart fast with global actionable insights, case studies and…
Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them

Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them

As younger, more aspirational customers are turning away from luxury,…
How ‘Unplugging’ Became Luxury’s Most Valuable Currency

How ‘Unplugging’ Became Luxury’s Most Valuable Currency

In an era of AI slop and algorithm fatigue, going offline has become…
A Growing Number of ‘Repair Cafes’ Are Popping Up Around the World to Curb Consumer Waste

A Growing Number of ‘Repair Cafes’ Are Popping Up Around the World to Curb Consumer Waste

Local communities are hosting events where people can bring in their…
Gen Z broke the marketing funnel. What now? (Part II)

Gen Z broke the marketing funnel. What now? (Part II)

Shopping via social media has made the purchasing journey seamless,…
Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is redefining the 'lipstick effect' with matcha and designer sneakers

Gen Z is spending on small luxuries, similar to the lipstick index.…
The fashion exec’s guide to wearables

The fashion exec’s guide to wearables

AI developments in the last year have changed the wearables game, and…
Pet wellness explodes in popularity as brands cater to “lifestyle partners”

Pet wellness explodes in popularity as brands cater to “lifestyle partners”

Get smart fast with global actionable insights, case studies and…
Brand Purpose … Are consumers aware to care?

Brand Purpose … Are consumers aware to care?

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Cancer Research UK to close nearly 200 charity shops

Cancer Research UK to close nearly 200 charity shops
Perfume shop in Swedish forest asks people to pay with their time instead of their kronor

Perfume shop in Swedish forest asks people to pay with their time instead of their kronor

Swedish fragrance brand Koyia opens a store where visitors trade 599…
The Future Shopper 2025: Key trends shaping e-commerce | VML

The Future Shopper 2025: Key trends shaping e-commerce | VML

The definitive report on e-commerce trends, consumer behavior shifts,…
It's a good time to be a nostalgic millennial

It's a good time to be a nostalgic millennial

From the Backstreet Boys' Sphere residency to a mini "Dawson's Creek"…
Lessons from the art world on selling to Gen Z

Lessons from the art world on selling to Gen Z

Like luxury, the art market is in a downturn — and pinning its hopes…

Meet the new generation of luxury resellers
Otrium

Otrium

Making sure all clothing gets worn
The Future of Retail Is Offline

The Future of Retail Is Offline

Our collective digital exhaustion has led to a craving for a new kind…
You can now buy ‘real’ products in Roblox

You can now buy ‘real’ products in Roblox

Roblox built its fashion audience by selling digital Gucci and…
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