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What Today’s Kids Are Up To, According to Their Parents

What Today’s Kids Are Up To, According to Their Parents

Survey data on modern parenting styles.

New study: Young people rank as the loneliest age group

Young people rank as the loneliest age group
Kids are Protesting ICE in Roblox

Kids are Protesting ICE in Roblox

"Despite being primarily a children’s game, Roblox has evolved into a…
AI Models And Parents Don’t Understand ‘Let Him Cook’

AI Models And Parents Don’t Understand ‘Let Him Cook’

LLMs are not familiar with “ate that up,” “secure the bag,” and…
Teachers Are Not OK

Teachers Are Not OK

AI, ChatGPT, and LLMs "have absolutely blown up what I try to…

‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones

Online bullying, violence and paedophilia have made young people…
Gaming Holds the Key to Brands Trying to Reach Gen Alpha 

Gaming Holds the Key to Brands Trying to Reach Gen Alpha 

Companies crave loyalty from the savviest of digital natives, but…
You can now buy ‘real’ products in Roblox

You can now buy ‘real’ products in Roblox

Roblox built its fashion audience by selling digital Gucci and…
Gen Alpha's Tastes Are Already Being Informed By Online Content

Gen Alpha's Tastes Are Already Being Informed By Online Content

Roughly half (48%) of Gen Alphas spend up to four hours on social…

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Kids with smartphones report higher well-being than expected, study finds

Kids with smartphones report higher well-being than expected, study finds

The first-of-its-kind, long-term study from USF also found 1 in 5…
What makes middle school even worse? Climate anxiety.

What makes middle school even worse? Climate anxiety.

Students have big feelings about climate change and its accompanying…
In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies

A new Deloitte study shows that Gen Zers are choosing social and…
Mental health crisis ‘means youth is no longer one of happiest times of life’

Mental health crisis ‘means youth is no longer one of happiest times of life’

UN-commissioned study in UK, US, Ireland, Australia, Canada and New…
Young men want more positive role models on social media, survey finds

Young men want more positive role models on social media, survey finds

Get smart fast with global actionable insights, case studies and…
Introducing Gen Beta, the children born starting in 2025

Introducing Gen Beta, the children born starting in 2025

Move over, Gen Alpha.
It’s Time to Make the Internet Safer for Kids

It’s Time to Make the Internet Safer for Kids

Parent power alone won’t ensure the next generation’s…
Up to 300,000 children could be missing out on education in England, thinktank suggests

Up to 300,000 children could be missing out on education in England, thinktank suggests

EPI blames patchy data for uncertainty over numbers and calls for…
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Gen Alpha Horizon Scan Webinar

Hear the headlines from the Gen Alpha horizon scan report
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