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Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences

Marketers are leaning on the tried-and-true channel that is social…
Behind the scenes with The Guardian creative team making all its election artwork by hand

Behind the scenes with The Guardian creative team making all its election artwork by hand

Partly inspired by a ‘Broken Britain’ and in direct response to the…
Adidas partners with Mexican artisans for hand-embroidered soccer jerseys

Adidas partners with Mexican artisans for hand-embroidered soccer jerseys

From LinkedIn musings to an Adidas collab, Mexico's Someone Somewhere…
Brands are unleashing generative AI design tools for customers

Brands are unleashing generative AI design tools for customers

DIY products and ad campaigns from Reebok, Adore Me and Versace…
Low alcohol sales boom ahead of Euros final

Low alcohol sales boom ahead of Euros final

More fans are embracing ‘nolo’ booze and canned ‘mocktails’ while…
FUTURE SPORT

FUTURE SPORT

Gen Z athletes are pushing their physical, technological and creative…
Recession pop is making a comeback

Recession pop is making a comeback

Charli XCX, Chappell Roan, Katy Perry and Kesha are all ushering in a…
How Germany’s ‘Orchestra of Change’ Inspires Action

How Germany’s ‘Orchestra of Change’ Inspires Action

“Scientists reach brains, but artists touch the heart. As musicians,…
A Dose of Inspiration: Why Doctors Are Prescribing Museum Visits

A Dose of Inspiration: Why Doctors Are Prescribing Museum Visits

At the French city of Lille’s Palais des Beaux-Arts, "museo-therapy"…

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Navigating Change in 2025

10 trends for 2025 to help you navigate change
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Good Futures 2025 Trends Webinar

Dive into the 2025 trends with Good Futures
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Navigating the future of loyalty - Webinar slides

Slides from the webinar launch for the future of loyalty report.
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The Paradigm Shift - Navigating the future of loyalty

Loyalty is Dead. Long Live Loyalty. Explore trends and inspiration to…
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Navigating the future of loyalty - Report launch webinar
Signal-blocking phone box Stolp partners with Marie Kondo for digital decluttering

Signal-blocking phone box Stolp partners with Marie Kondo for digital decluttering

Stolp and Marie Kondo present a thoughtful approach to tech, helping…
Life in analog

Life in analog

In a backlash to the ever-more frantic pace of the digital world and…
Book girl summer: Why brands are leaning into the literary world

Book girl summer: Why brands are leaning into the literary world

Miu Miu’s ‘Summer Reads’ pop-ups are the latest in a line of…
Catching Eyes in the Attention Economy

Catching Eyes in the Attention Economy

New research shows how to use language to capture audience attention,…
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