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Trainspotting the Musical, Guerrilla Marketing

Trainspotting the Musical, Guerrilla Marketing

Spotted these on Lime bikes around London this week 👀 Looks like…
Specsavers recruits Groove Armada to get Gen X to check hearing

Specsavers recruits Groove Armada to get Gen X to check hearing

Specsavers has launched The Testlist, billed as the UK’s first club…
Retail Media’s Next Evolution: Getting Into Content

Retail Media’s Next Evolution: Getting Into Content

But some ad buyers wonder if branded content undermines the core…
DELEGATED DEMAND: Consumers will stop DOING the buying

DELEGATED DEMAND: Consumers will stop DOING the buying

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GEN Z SPORTS FANDOM + THE MEGA-MOMENT

GEN Z SPORTS FANDOM + THE MEGA-MOMENT
Electronic Arts launches EA Advertising, a new way for brands to advertise ‘directly into gameplay’

Electronic Arts launches EA Advertising, a new way for brands to advertise ‘directly into gameplay’

Electronic Arts announced EA Advertising, a new way for brands to…

Spotify and Universal Music agree deal to let subscribers create AI remixes

Licensing agreement will allow listeners to use AI to create content…
You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

You Know Every Song. We Saved You Two Tickets. Introducing Reserved.

Getting tickets to the shows you care about most can feel like a lot.…

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Pulse Mindfulness

The first smart wearable designed to help you practice mindfulness,…
Why brands are running to Strava

Why brands are running to Strava

Consumers are seeking wellness at every turn and IRL activations to…

THE FUNNEL IS F*CKED
The Anti-AI Slop Playbook

The Anti-AI Slop Playbook

As generative AI floods the market with fast, low-cost content,…
Semrush refreshes its identity to power brand visibility in the AI Search Era

Semrush refreshes its identity to power brand visibility in the AI Search Era

The company repositioned itself as a unified intelligence engine,…

How Fishwife builds momentum through newness

I talk to the tinned fish brand about how a marketing calendar…
The Rise of Anti-AI Marketing: Why Brands Are Choosing Craft Over Convenience •

The Rise of Anti-AI Marketing: Why Brands Are Choosing Craft Over Convenience •

How anti-AI marketing is rising as brands choose creativity,…
This publisher enlists ‘bookfluencers’ to choose its titles. Is it working?

This publisher enlists ‘bookfluencers’ to choose its titles. Is it working?

At Bindery Books, a publishing startup, online influencers work as…
COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

COACH INTRODUCES "EXPLORE YOUR STORY”, A NEW CAMPAIGN CHAMPIONING THE POWER OF STORYTELLING

/PRNewswire/ -- Today, Coach introduces "Explore Your Story," the…
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