Why these sustainability-focused brands are foregoing big fundraises

Fashion companies from Vivobarefoot to Finisterre are opting for…

REPORT 2023

Resetting expectations, refocusing inward and recharging growth

E&M revenue keeps rising, but its growth is slowing. Our Outlook…

5 Purposeful Trends to Spot at Cannes Lions 2023

As the International Festival of Creativity celebrates its 70th…

Unilever’s top marketer: Having ‘right product at right price’ comes before purpose

Unilever believes brand purpose is crucial for driving growth but its…

Netflix Wants to Make Ads More Like TV Shows

The company has buddied up with advertisers mentioning ‘innovation’…

Branding a city: What makes a successful design

There’s a lot to juggle when creating a city’s visual identity –…

Stella Artois combines algorithms and art history to prove its provenance

Beer brand analyses famous art work to show that people have enjoyed…

Why Surrealist Marketing Is Suddenly Everywhere

Brands including Jacquemus, Tod’s, Isabel Marant, and Victoria…

Startup boards are still a boys' club — 45% have no female representation

A lack of female board members can have a negative impact on the…

Gender pay gaps at country’s largest charities increase

How Microsoft Excel Tries to Rebrand Work as Excitement

This banal type of office software has a long history of trying to…