The ad industry is going all-in on AI

At Cannes Lions, the year’s biggest ad event, you couldn’t escape…

The UK's top universities reached an agreement on how to deal with generative AI

The technology can be seen as an “opportunity rather than a threat”…

Inside the metaverse meetups that let people share on death, grief, and pain

Welcome to “Death Q&A,” a space with a unique combination of…

How Microsoft Excel Tries to Rebrand Work as Excitement

This banal type of office software has a long history of trying to…

Gender pay gaps at country’s largest charities increase

Startup boards are still a boys' club — 45% have no female representation

A lack of female board members can have a negative impact on the…

Why Surrealist Marketing Is Suddenly Everywhere

Brands including Jacquemus, Tod’s, Isabel Marant, and Victoria…

Stella Artois combines algorithms and art history to prove its provenance

Beer brand analyses famous art work to show that people have enjoyed…

Branding a city: What makes a successful design

There’s a lot to juggle when creating a city’s visual identity –…

Netflix Wants to Make Ads More Like TV Shows

The company has buddied up with advertisers mentioning ‘innovation’…

Unilever’s top marketer: Having ‘right product at right price’ comes before purpose

Unilever believes brand purpose is crucial for driving growth but its…

5 Purposeful Trends to Spot at Cannes Lions 2023

As the International Festival of Creativity celebrates its 70th…