Barbie Marketing: From Dollhouse to Dreamhouse, Unveiling the Tactics Behind Barbie’s 2023 Film Success

From viral collaborations to immersive experiences, delve into the…

Let’s not forget the real star of Barbie: shameless product placement

The film is like a Russian doll of adverts – is this the future of…

A colorful new wave of femininity captures empowerment for modern times.

A colorful new wave of femininity captures empowerment for modern…

How long can the Barbiecore craze last?

In the leadup to the Barbie release, fashion has doubled down on…

FT Edit presents: Global sperm counts are falling. This scientist believes she knows why

After 25 years of hype, embryonic stem cells are still waiting for their moment

Research roadblocks and political debates have delayed progress—but…

FDA approves Sage Therapeutics’ rapid-acting medication for postpartum depression but not major depression

The FDA on Friday approved Zurzuvae, a rapid-acting medicine from…

Judge sides with 16 activists in Montana climate case

They alleged the state’s pro-fossil fuel policies violated their…

Greenhushing is on the rise. What do fashion brands need to know?

As regulators and consumer critics crack down on greenwashing, many…

Beauty products are formulating with the changing environment in mind.

Beauty products are formulating with the changing environment in mind.

Nearly One in Four Gen Z Shoppers Won’t Buy If BNPL Not Offered

Research by PYMNTS and Sezzle finds Gen Z’s preferred purchase…

Gen Zers are worried they're getting old and out of touch after realizing they don't understand Gen Alpha's memes

Gen Alpha seems to be starting to develop its own memes, most…