YouTube now counts video views immediately, ‘from the very first frame’

Starting next week, YouTube will change how view counts on a video…

Is the grid dead? How young people are changing the feed

By ‘ghost-posting’, young people are taking control of their digital…

Gen-Alpha Teens Are Quietly Becoming the Household’s Most Powerful Brand Influencers

For Teen Boys, Beauty Is Suddenly Cool

You’re Thinking About Online Trends All Wrong

From pessimism around dating to AI reshaping culture,…

Meta accepts U.S. safety rules while pitching softer tools abroad

As governments consider banning social media for under-16s, Meta is…

Teens are divided over New Meta restrictions

Trainspotting the Musical, Guerrilla Marketing

Spotted these on Lime bikes around London this week 👀 Looks like…

Specsavers recruits Groove Armada to get Gen X to check hearing

Specsavers has launched The Testlist, billed as the UK’s first club…

South Korea’s ‘dopamine sites’ let you shop, order food, and spend nothing

Fake shopping carts, food orders, and delivery trackers are becoming…

How Our Leisure Time Got Monetized

It wasn’t always like this

What does it mean to be ‘underground’ in 2026?

As Ug artists become some of the biggest names around and labels…