Why Oatly’s marketers prefer cultural signals to focus groups

Why Oatly’s marketers prefer cultural signals to focus groups

By parsing this information, CultureLab’s proprietary AI spots the…
Can these British brands drum up demand for ‘Made in the UK’?

Can these British brands drum up demand for ‘Made in the UK’?

A new wave of British design talent is putting local manufacturing at…
The Older Adults Conquering Loneliness Through Storytelling

The Older Adults Conquering Loneliness Through Storytelling

In weekly small-group conversations, Life Story Club participants —…
New service offers a daily penpal for one month. No algorithms, no optimization

New service offers a daily penpal for one month. No algorithms, no optimization

A new social experiment called Month Friend trades algorithmic…
Trump’s Administration Wants to Erase Queer History. An Unconventional Book Club Is Fighting Back

Trump’s Administration Wants to Erase Queer History. An Unconventional Book Club Is Fighting Back

“Drag Race” star Miss Peppermint is co-leading Queer History 101, a…
Social Media Replaced Zines. Now Zines Are Taking the Power Back

Social Media Replaced Zines. Now Zines Are Taking the Power Back

At a time of fleeting memes and cultural platforms operated by…
Two weeks isn’t enough

Two weeks isn’t enough

It's time the UK had a paternity leave policy fit for the 21st…
The stunning decline of the preference for having boys

The stunning decline of the preference for having boys

Millions of girls were aborted for being girls. Now parents often…

‘My parents didn’t have a clue’: why many digital natives would not give their kids smartphones

Online bullying, violence and paedophilia have made young people…

More than half of top 100 mental health TikToks contain misinformation, study finds

Guardian investigation reveals promotion of dubious advice,…
Celebration Day

Celebration Day

Celebration day happens on the last bank holiday Monday in May. It is…
In a world first, Brazilians will soon be able to sell their digital data

In a world first, Brazilians will soon be able to sell their digital data

Brazil is piloting dWallet, a project that lets citizens earn money…
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