Cannes Briefing: After anti-‘woke’ marketing backlash, purpose-driven messaging reconsidered — plus CMO video series

Cannes Briefing: After anti-‘woke’ marketing backlash, purpose-driven messaging reconsidered — plus CMO video series

After anti-"woke" fallout, AB InBev talks togetherness on Cannes main…
A SOLUTION FOR CALCULATING AND OFFSETTING EMISSIONS FROM AD CAMPAIGNS

A SOLUTION FOR CALCULATING AND OFFSETTING EMISSIONS FROM AD CAMPAIGNS

An ad company is helping brands create more sustainable ad campaigns
How climate vulnerability and the digital divide are linked

How climate vulnerability and the digital divide are linked

Monica Sanders’s Undivide Project is documenting overlapping issues…
Shift's group sessions help individuals take action to shrink their carbon footprint

Shift's group sessions help individuals take action to shrink their carbon footprint

Like group therapy for life in times of climate crisis, Shift's…
Airbnb Will Chip In for Its Hosts’ Green Upgrades

Airbnb Will Chip In for Its Hosts’ Green Upgrades

The property rental service will offer its Massachusetts hosts…
The Last AI Boom Didn't Kill Jobs. Feel Better?

The Last AI Boom Didn't Kill Jobs. Feel Better?

ChatGPT is stoking fears of mass layoffs, but a study of several EU…
The Letters in This Typeface Disappear as Endangered Animals Vanish

The Letters in This Typeface Disappear as Endangered Animals Vanish

Digital dystopia's disappearing ink
Supermarket creates low-res website so rural customers can shop online

Supermarket creates low-res website so rural customers can shop online

Peru's PlazaVea Supermarkets chain make its website more accessible…
Marketers have a big opportunity to help fix the financial inclusion gap

Marketers have a big opportunity to help fix the financial inclusion gap

Women hold an increasing portion of the UK's wealth yet many lack…
ADHD in adland: bringing out the power of different thinkers

ADHD in adland: bringing out the power of different thinkers

The advertising industry can (and should) be the perfect fit for…
Cadbury: Purpose should be ‘far greater than a campaign’

Cadbury: Purpose should be ‘far greater than a campaign’

After seeing declining sales of Dairy Milk, Cadbury examined its…
Chocolate brand Tony's Chocolonely adds legal locks to protect its mission forever

Chocolate brand Tony's Chocolonely adds legal locks to protect its mission forever

With its new Mission Lock, Tony's Chocolonely has created a legal…
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