Look at the effects of the Tories’ corrupt voter ID rules – and then tell me Britain is still a democracy

Once in power, Labour should focus on undoing the damage of these…

HAVE WE REACHED PEAK COMMUNITY?

Community feels omnipresent these days, as the most overused word in…

WARC Talks: Gaming – unpacking opportunities for brands

Get smart fast with global actionable insights, case studies and…

After “Barbie,” Mattel Is Raiding Its Entire Toybox

In an era when “pre-awareness” rules Hollywood, the company is…

The kidult trend is here to stay

Call it suspended adulthood, kidulthood or plain old fun, people are…

Why these sustainability-focused brands are foregoing big fundraises

Fashion companies from Vivobarefoot to Finisterre are opting for…

REPORT 2023

Resetting expectations, refocusing inward and recharging growth

E&M revenue keeps rising, but its growth is slowing. Our Outlook…

5 Purposeful Trends to Spot at Cannes Lions 2023

As the International Festival of Creativity celebrates its 70th…

Unilever’s top marketer: Having ‘right product at right price’ comes before purpose

Unilever believes brand purpose is crucial for driving growth but its…

Netflix Wants to Make Ads More Like TV Shows

The company has buddied up with advertisers mentioning ‘innovation’…

Branding a city: What makes a successful design

There’s a lot to juggle when creating a city’s visual identity –…