Jan 27, 2022
Women in the Netherlands are changing their name to Peter on LinkedIn to protest gender inequality in business. The ‘My Name is Peter’ campaign was orchestrated by Women Inc and BrandedU after it was discovered that there were more CEOs called Peter leading Dutch companies than there were women.
So What?
At the same time, some men have changed their name to Petra in solidarity.
“We think this spontaneous action is really great. This shows that it’s not just a women’s problem, but that we have to do it together.” said a spokesperson for Women INC This problem isn’t limited to the Netherlands. In the US this is known as the John problem, with more CEOs named John leading Fortune 500 companies than female leaders. Good News: Change is happening. Bad News: change happens slowly. How do work to make sure another generation of leaders isn't lost?