Apr 13, 2022
Toy brand Lego has announced a partnership with Epic Games to develop a child-friendly metaverse. Not much is known yet, but it's expected to take the form of a multiplayer creative space.
So What?
Niels B Christiansen, the chief executive of The Lego Group, said: “Kids enjoy playing in digital and physical worlds and move seamlessly between the two. We believe there is huge potential for them to develop life-long skills such as creativity, collaboration and communication through digital experiences.
But we have a responsibility to make them safe, inspiring and beneficial for all. Just as we’ve protected children’s rights to safe physical play for generations, we are committed to doing the same for digital play. We look forward to working with Epic Games to shape this exciting and playful future.”