Kia (the car company) has partnered with Wave, the first DJ to exist entirely in the metaverse, to create music that’s been “scientifically engineered to boost creativity”.
So What?
Like us, you may be thinking WTF does a car have to do with the metaverse, creativity and audio?
Wave’s instrument of choice is called ‘move.ment’ - software that collects and mixes ambient sounds from nature. Kia’s brand slogan: ‘Movement that inspires’. Ergo, driving a Kia will help you smash your creative barriers. (We agree, it’s a leap).
What’s interesting is the partnership between Wave - a faceless, genderless virtual artist, move.ment - an instrument that leverages neuroscience to increase alpha brain waves, and Kia as the channel to market. Wave’s first EP will come pre-loaded in all Kia vehicles beginning this year.