Jul 28, 2022
Gen Alpha are the hyper-creative, hyper-aware, growing-up-too-fast generation. They've been born into a world where, with the right tools, they can turn their imagination into reality. From 3D printing physical toys, to creating their own playable games and characters online. But they're also the generation born with the ticking clock of climate change front and centre of their realities.
Toybox have launched a 3D printer for kids. The product bundle includes a catalog of items that kids can create, some from popular series and channels such as Cartoon Network, DC Comics, Warner Bros. and more. Users can select figurines from a selection of characters in an app to print toys in a range of colours, all of which are made from biodegradable material.
You may think Gen Alpha are too young to be worrying about their finances? Think again. BusyKid, a chore and payment tracking app, is giving Gen Alpha the chance to purchase fractional shares in some of their favourite companies, expanding the app’s earning feature to include spending, saving, and investing. In a partnership with Stockpile, the app allows users to use money made from parent-approved chores to buy fractional shares in companies like Apple, Disney, Nintendo, Netflix, and more. Parents can even match their child’s investment up to 100%.
So What?
Gen Alpha aren't the influencers or decision makers of the future. They're doing it right now. Influencing their parent's purchasing choices, outlook on the environment and potentially even their voting decisions. When considering your audiences, don't forget the Alphas. They may be young, but they're growing up fast.