Mar 03, 2022
So much happened at the 2022 Super Bowl. Dre Dre. ScarJo & Jost. A bouncing QR code advert that ran for 60 seconds in prime time. But one stunt that caught our eye was from Snap. SnapChat partnered with Megan Thee Stallion to launch their latest augmented reality lens, which promises to transform a triangular Dorito into a music video. Hold your phone up to the snack and you’ll (hopefully) see the premiere of “Flamin’ Hottie” being played out on your crisp.
So What?
According to Snap, SnapChatters use its AR lenses 6 billion times a day. AR lenses offer the potential to turn any object into an interactive brand advert, delivering an entertaining experience in an unexpected space.