Over Xmas the Good Futures elves started work on an analysis of all the 2022 trend reports from various thinkers, linkers and futurists. We got about 75% of the way through, and then strategist extraordinaire Matt Klein released his mega-map of the Meta Trending Trends for 2022. Rather than reinvent, we’re sharing Matt’s awesome analysis.*

So What?

Matt’s big takeaway - “Year after year, the same Meta Trends are surfacing… just with nuanced variation. .. Rather than treating these Meta Trends as an accurate forecast, we must now also use them as filters to seek out what’s NOT discussed.”

These trends now reflect the expected, the middle of the bell curve. In order to see what’s coming next we need to look to the fringes. In Matt’s words, “we must respect the bizarre and validate the weird.”

*Don’t fear, our xmas efforts were not wasted. We’ve got some unique charity focused insights from our analysis in the coming weeks ;-)