The British Heart Foundation have just launched a new research focused fundraising campaign. The beautiful and inspiring launch ad tells the story of current and future breakthroughs through the lens of real people. It culminates in the powerful motivator - “This is science fiction.”

So What?

This is impactful storytelling and we salute our friends and colleagues at the BHF for delivering a powerful and inspiring ad.

The campaign communicates the impact of a donation, inspires with science, and grounds everything (even the ‘future’ operating theatre) in the realms of near possibility, through the ad and accompanying case studies. The viewer is transported into the shoes of the protagonists, leveraging empathy to connect with the cause.